Who we are

With an increase in your productivity in mind, our people have come to together to be an effective team and help your bottom line.  Our mix of skills, knowledge and experience ensure that Rooms Online will give you the best possible service.


Jody Sharratt

Director of Operations

Jody has over 18 years’ experience in hotels, and OTA’s and it was while working for an OTA that she had the brainchild for Rooms Online. Jody appreciates how hard small accommodation operators have to work, and she thrives on growing their revenue so they enjoy more reward for their hard work. When she’s not working you’re most likely to find her rescuing, rehabilitating, and fundraising for, the feral cats of Wellington.


Janferie Bowring

Revenue Manager

Based from her Christchurch office Janferie brings to the team 25+ years’ experience in hospitality. With experience in many different roles including food & beverage, reception, reservations, systems support and revenue management, Janferie joined Rooms Online as Revenue Manager embarking on a new journey assisting clients to optimise their revenue.
Born and raised in North Canterbury “a true Cantabrian” with extensive local knowledge of the region. Outside of the office you are most likely to find Janferie chilling out under the water on Scuba.


Karen Groombridge

Finance Manager

Karen started her education with a Zoology degree, later switching to Accounting - a passion she has had for many years as an .Associate Chartered Accountant. Years later she is still sorting paper and making order out of chaos for clients! Karen’s downtime sees her at home with animals and family.


Shelley Ashton

Communications and Marketing Manager

With many years' of Communications, Marketing and PR experience, Shelley loves applying her creative, media and strategic knowledge to help Rooms Online and their clients. Outside of work, Shelley rides horses, motorbikes and does a bit of boxing.


Lisa Jones

Sales Manager

Lisa brings to the table a background in hotel sales and marketing. With a genuine interest to help share the team’s expertise to grow accommodation businesses, Lisa works hard to fully understand and positively impact all clients. Outside of Rooms Online, Lisa cherishes time spent with close family and friends spread between Tauranga and here in Wellington, either outdoors exploring or indoors cooking and entertaining.


Alicia Scarf

Revenue Manager

Alicia has been working in the hospitality industry for 7+ years and brings spades of both practical experience and knowledge to the team with a strong hotel background. After studying Hotel Management in New Plymouth, Alicia spent time working at numerous hotels in Sydney.
Alicia took up this position with Rooms Online after moving back to NZ and loves the opportunity to make a difference for her clients. She gets a real kick out of seeing positive revenue results! Outside of work you will find her spending time with her friends and family, usually while eating delicious food - with wine to match!


Rachel Gray

Operations Assistant

With a Diploma in Tourism and Travel, Rachel loves being part of the tourism and hospitality industry. Rachel joins us from her previous employment with a small accommodation business on Waiheke Island where she gained experience with all areas of the business from housekeeping to office management. She now attributes this experience with helping her relate to many of the Rooms Online clients in the same boat.
Rachel is happy to be based in the Wellington office and back in the capital because she truly values spending time with friends and family in the area.


Julie Hepworth

Business Development Manager

Julie's career in Business Development spans the fashion and travel management industries in New Zealand and United Kingdom having worked with many iconic brands.
Julie is truly excited to part of the Rooms Online team and sharing their expertise with the many types of accommodation providers throughout New Zealand.
Julie loves connecting with people and possesses a genuine desire to help accommodation businesses be successful and increase their revenue. When Julie is not at work you will find her socialising with her friends and family, doing DIY or continuing her passion for travel and planning the next big adventure.


Laura Brown

Revenue Manager

Being part of the NZ tourism industry is something Laura is very passionate about. After studying Tourism Management, Laura started her career working for a tour company as part of a small team before moving to the hotel industry where she gained experience with all facets of accommodation and revenue management.
Laura enjoys seeing the impact a Revenue Manager can have on a variety of property types – from hostels to luxury lodges.
Laura loves discovering the many cool new bars and restaurants around Wellington when she’s not attempting DIY on her house.

Mikaela Old

Operations Team Leader

Before joining Rooms Online, Mikaela worked with a Wellington hotel for several years. She gained experience in every department of the hotel to get a broad knowledge of how each worked. Originally from Taranaki, Mikaela had moved to Wellington to finish her university degree and loved the city so much that she never left! In her spare time Mikaela loves to run, and is always on the lookout for the next half-marathon or running event. She also loves travelling around New Zealand to explore new areas.