Channel/Booking Opportunities: Google provides various channels for accommodation advertising. This includes Google My Business, where hotels can manage their information and engage with customers. Google Hotel Ads allows properties to showcase rates and availability directly on Google search results. Additionally, Google Maps and Google Search display accommodation options with booking links.
In summary, TripAdvisor and Trivago function as platforms where accommodations can be discovered and booked, with TripAdvisor also serving as a review site. Google offers multiple channels, including Google My Business, Google Hotel Ads, and integration with Google Maps and Search, providing diverse opportunities for accommodation advertising and direct booking.